With SMM and SEO – [Fresh] Content is King

You’ve heard the saying “Content is King” before right? I think we need a modern revision to that saying, just posting content is not good enough. Take a look around Facebook, Twitter and Google+ these days and you’ll see that there is a minor (read: major) issue with stale / rehashed / redundant / outdated content. Search engines are becoming better and better at sniffing out respun content. Low quality content = low search rankings. So with that in mind, your stale content is more likely to hurt you than help.

The wrong way:
Re-spinning articles that were probably re-spun by someone that re-spun it off an original posting 3 years ago.
Only re-sharing others content and never creating your own.
Reposting infographics based on outdated data.
Re-using someone else’s artwork/graphics.

The right way:
Writing new content based on your own experience.
Creating infographics based on current information.
Having an artist create unique artwork for your posts (Hint hint: Our very own Gary Cudworth).